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Digital Marketing Industry Poised for Rapid Expansion as Businesses Shift Online

New Delhi, India- 17 Sept- The digital marketing industry of India is experiencing unprecedented growth as the companies across sectors rapidly shift their advertising budgets from the traditional media to the platforms online.

Experts have already predicted that the industry will cross the Rs. 70000 crore mark by next year (in 2026), driven by booming ecommerce, rising smartphone usage and affordable internet access.

As per the recent reports by the internet and mobile association of India, the digital ad spend grew 27% year on year in 2024, outpacing every other method of advertisement like board print, broadcast, direct mail, outdoor etc, search engine optimization or SEO and performance-based advertising are now leading the way as brands compete for consumer attention in a crowded online marketplace.

As per the recent reports by the internet and mobile association of India, the digital ad spend grew 27% year on year in 2024, outpacing every other method of advertisement like board print, broadcast, direct mail, outdoor etc, search engine optimization or SEO and performance-based advertising are now leading the way as brands compete for consumer attention in a crowded online marketplace.

“Digital marketing is no longer just an add-on to traditional campaigns; it is even more than that. It has now become the primary driver for brand visibility and customer engagement,” said Mrs Priya Singh, a marketing strategist in a digital marketing agency.

Shift From Traditional To Digital

There are so many sectors like retail, BFSI, real estate and healthcare, which are among the biggest contributors to digital ad spending. With the consumers increasingly relying on social media platforms like Instagram, YouTube and LinkedIn for product discovery, brands are focusing on influencer collaborations and short-form video content to capture attention.

The rise of Artificial intelligence powered tools is also revolutionising the industry. From the automated ad bidding to the personalised email campaigns, AI driven analytics are helping businesses to understand, analyse and refine their strategies to improve their overall performance.

Future Outlook

Industry experts believe the next phase of growth and improvement will be driven by the regional language content, voice search optimisation, AI-based marketing system and ai search appearance. Over 700 million internet users are young and tech-savvy, which helps the businesses to understand and analyse the fastest growth improvement areas, which makes a big difference.

The new generation is tech-savvy, and finding the place where any business can gain their conversion is very important for continuous growth.

In comparison to the old methods of marketing, people have opted for the new methods like push notifications as marketing for existing clients, loyalty-based programmes, in-video ads, influencer marketing etc to gain more quality conversions.