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The app marketing is very highly competitive; having a great app is not enough for you. With millions of apps available on the App Store and Google Play Store, getting your app noticed can be difficult and a big challenge. If your app is not getting the good amount of downloads you expect, it’s likely due to one critical factor, which is a lack of proper app store optimization strategy and technique (ASO strategy).

Just like search engine optimization (SEO) works for a website, app store optimization (ASO) is the key to improving your app’s visibility, ranking, and download rate on the app store. But if you are facing the issue of making this possible, then no need to worry, as you are not alone in this market. Many app owners face the same issue. In this article, we will explore why your app is not getting the downloads it deserves and the best ASO practices that can turn the table. We will also explain to you how the team of experts at Wemonde will help you in this.

Poor App Title and Description
One of the most common mistakes that app developers make is not paying attention to the title and description of the app while uploading it to the store. The app title is one of the main things that every user notices, and it also plays a very important role in search rankings on app stores.

Your app title should be memorable and short, including the relevant keywords that can help users to find it easily. For example, if you have a fitness app and you are using keywords like “fitness tracker or workout log,” it will help your app appear in the relevant searches, which can change the game. Similarly, your app description should be clear, engaging, and SEO-friendly; it should be problem-solving and user-oriented.

Low Quality Screenshots & Preview Video
Do you know that images and videos speak louder than words? When it comes to app downloads, users want to see exactly how the app works before they decide to hit the download button. If your app’s video and screenshot are not appealing and not able to show the main work and benefits of your app, then you are going wrong. Screenshots should showcase your app’s unique features, interface, and how it works.

Don’t Ignore User Review And Ratings
User reviews and ratings play a very vital role in app store optimization. When it is about the user rating, you need to understand that people only trust those apps having good reviews, so ask your users to give ratings on the App Store or Play Store. You can give them notification via email, messages, or push notification. Many app owners overlook the power of reviews, either failing to encourage them or not responding to user feedback. App stores like the Apple App Store and Google Play Store use ratings and reviews as part of their ranking algorithm, so consistently positive reviews can help to boost your app downloads and increase your search visibility.

Not Targeting the Right Keywords
App Store search functionality heavily relies on the keywords that you use related to your app industry that people are looking for. If you are not targeting the correct keywords, your app will get buried in the results, which makes it nearly impossible for potential users to find it.
Keyword research is the most important thing in ASO. You need to know which search terms are relevant to your app’s category and what users are typing into the search bar when looking for an app for solving their problem like your app is doing for them. Whether it is broad terms or more niche keywords, effective keyword optimization is very essential to your app’s success.

Not Updating Your App Regular Basis
Another one of the major key factors that influence an app’s ranking is how often it gets updated. App stores favor apps that are regularly updated with new features, bug fixes and improve the user experience and their performance. If your app has been stagnant for more than a month without any updates, users might assume that it is outdated or no longer maintained. Regularly updating the apps is the main key to success for every app conversion ratio.

How Womende Will Help You?
The team of experts at Wemonde will help you in this. Our ASO strategies include the recommendations for keeping your app updated and improving its performance over time. We help you monitor user feedback and integrate improvements to keep your app relevant and competitive. We have years of experience as App Store Optimization service provider in the industry, and our research is very strong in this industry. So don’t wait; just connect with us.

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